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The Swan is nestled in the centre of Southwold, a charming seaside town on the Suffolk coast. Although 400 years old, the hotel has a distinctive Georgian façade as the original was destroyed, along with much of the town, in a huge fire in 1659. Oozing character, as you'd expect from a hotel with such a long history, guests enjoy sumptuous interiors blending old and new, the colourful and the understated, as well as great service and a wonderful selection of award-winning Adnams drinks and high-end cuisine. From the black bathroom tiles stamped with uplifting white stars to the vintage filament lightbulbs, it's a delight at every turn.



The location means everything is on your doorstep: delightful cafes, tea shops, the beach and its colourful beach huts, and much more.

The hotel is in the centre of Southwold, with its popular pier only a ten-minute stroll down the seafront.
By car: the hotel is 3 hours from London, 2 hours from Cambridge and 3 hours 30 mins from Nottingham. There is free private parking on-site.
By train: London Liverpool Street to Darsham (via Ipswich) takes 2 hours 30 mins. The hotel is a 18-minute taxi ride from the station.

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Style & Character

The modernised interior might suggest The Swan attracts a younger set, but most guests are affluent and middle-aged, or retirees. The owners have had supreme success at merging attractive antique furniture with 1950s pieces and modern touches, which is no mean feat.

Service & Facilities

The strong character of the hotel and sense of history despite the modern touches create a great atmosphere. Dogs can stay in the garden rooms for a small extra fee. Beds, bowls and biscuits are provided.

  • Restaurant
  • Bar
  • Garden
  • Pet-friendly
  • Free Wi-Fi
  • Free parking


Spacious Room 2 is hard to fault, with its minimalist four-poster, antique furniture, lively pictures and sky blue panelled bathroom. We love the fab attention to detail, from the earthy paint colours to the uplifting bright rugs and hidden TV.

Excellent, Fabulous, Outstanding, Family Quarters
Facilities include: double-sprung mattress, duck-down bedding, ensuite bathroom with Temple Spa toiletries, Apple TV, Nespresso machine

Food & Drink

We love the large choice of Adnams beers, wines, spirits and cocktails, to suit all tastes and pockets. The Suffolk roasted venison with both smoked celeriac and fig purees on a bed of lentils is a glorious combination of textures and flavours.

The Still Room: fine dining, modern British cuisine. Open daily 12-2.30pm and dinner from 5.30pm. Mains from £15.
The Tap Room: cosy, maritime influenced, extensive menu with a range of Adnam's drinks.
Afternoon tea: full tea service. Available 2.30-4pm. £25 per person.

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